Jump Pages

Ok, I'll admit it, this is a little random but hey it's what I want to talk about. If you have ever picked up a newspaper and read it you've come across the phenomenon known as jump pages. Basically the newspaper prints part of the story on the front page with a big bold headline to match and then near the back of the paper they print the rest of the story. This means if you want to finish the story you have to "jump" from the front of the paper to the back page (or jump page). To be honest I find the practice rather irritating, especially when they jump mid-sentence. Despite not liking it, however, I do understand why papers do it. It's all about space. What I don't understand is why email's need them. Let me give you a rather common example in my inbox.

I subscribe to several of Kim Komando's daily email offerings. Now please do not misunderstand me here. I'm not picking solely on Kim, there are plenty more just like her, she just happens to be the most common one in my inbox as it is a daily email. Every day I get three emails from Kim. One of them offers a site that might interest me, another is a tech news feed, and the third is her daily tip. By the way, you can sign up for all three at her website. In her daily tip Kim often responds to a letter from a subscriber. The email usually included the letter and about 3 paragraphs of response from Kim before it abruptly ends and there is a link that says something about reading the rest by clicking to go to the story on her webpage. Invariably I either don't care or don't want to take the time to click on the link to read the rest and the email gets filed away. I just want to know why the whole story can't be published in the email. It's not like there aren't any ads in the email or that the email costs so much more than the site. It just makes sense to me to include the whole answer to a question in a email. Like I said this happens a lot, I get it from several different sources some daily some weekly. All of them I wish would include the whole answer or story or whatever instead of making me jump to their website. I know it's not going to happen but I wish it would.

Thanks for reading.