Side-By-Side

Ok, so I'm avoiding homework right noww (it's summer people it's what I do). But I'm sitting here watching ABC which is currently airing IndyCar and they are doing something that I have never seen before but is an extremely cool idea. ESPN (on ABC) is running something they call side-by-side, which is basically the event on the left side of the screen and the commercials on the right. It means that while you can't hear the race you can still be watching it. What an idea for live events! Let's think ahead to what this could be used for. No more weird breaks during football, hockey, basketball, NASCAR, F-1, IndyCar or any other live event that it is hard to break from. I think it is a very cool idea. It means the commercials still run and they are heard but you can still watch the live event. Maybe ESPN has been doing this for a while, I don't get cable so I don't know. They are also only able to put it on during the network breaks, when they show local spots they can't do side-by-side but locals only occur once or twice an hour. I'm also thinking that this could come in very handy during the Olympics. How about side by side double events? So, NBC doesn't want to carry all the Olympic events well this is a way they can. They can run their normal programming on the right window and carry the Olympics live on the right side, or the other way around. There are some very cool implications in my opinion. What do you think? Comment, email, you know how!